Our Programmes
Learn. Love. Play
Program Objectives
Provide children from economically disadvantaged backgrounds an opportunity to learn structured sport.
Make better human beings out of the children by teaching them values through sport.
Keep them away from anti-social elements and influence by keeping them occupied with sports training and instilling the discipline that sport is associated with.
Encourage children to take up sports as a career / make a livelihood out of sports.
LIAB government school program
LIAB program has been restructured to teach general physical fitness and sport in the communities and Govt. schools. In association with LIAB coaches in each of the Government schools, LIAB, through trained coaches aims to facilitate the following through the Community Sports Program:
- Nurture kids to form sport teams,
- Provide coaching & fitness session plans during & after school hours,
- Organize mini-tournaments and promote healthy competition,
- Provide sports kits (jerseys, shoes, socks, etc.) to the kids
- Sholingnallur panchayat Union Middle school
- Semmencheri panchayat Union Middle school
- Thyagarayanagar Primary School
Athlete sponsorship
LIAB seeks to identify deserving tennis players and adventure sports athletes for providing them meaningful support in key areas that directly propel their sporting career. The management team of LIAB with extensive expertise in Tennis and adventure sports aims to scout for athletes who show potential in the above two sports. The selection shall happen through a well-defined process carefully curated by our team of experts.
Upon athlete selection, LIAB shall provide support in the following areas:
- Equipment
- Participation in events & tournaments (Domestic & International)
- Administrative assistance
- Mentorship & Access to coaches
Gift a ball
LIAB’s novel “Gift a Ball” project strives to provide each and every kid with their very own ball to play with as and when they wish to.This would benefit children by improving their skill levels and creating a sports culture in their neighborhoods. Sofar, through the Gift a Ball project, LIAB has donated over1000 footballs in past years.For the upcoming year – LIAB aims to donate 750 more balls to nurture play amongst the youth in various pockets nationwide. In addition to football, LIAB will be distributing Volleyballs, Throwballs, Frisbees, and other sports equipment.subject to the interest and sport of choice in the targeted region.
Afterschool fitness program
LIAB program has been restructured to teach general physical fitness and sport for the students after the school hours.
- football coaching program exclusively for girls at Chetpet in Chennai.
- Coaching for boys and girls at the Lions Ground Chetpet in chennai.
- Fitness program for boys and girls at the Sashasee NGO kids in Turbhe, Mumbai.
LIAB Game Day
LIAB Game Day is a series of sporting events created to build a culture of sport among people from all walks of life. Our events team conducts various tournaments and weekend events in a wide range of sports like Football, Basketball and Cricket among other sports. Sports lovers have a chance to compete hard and have fun while becoming more aware of our message. All proceeds received from Life Is A Ball Game Day go straight back to our program.
MAGIC OF SPORT – AS IT HAPPENED
Dear Life is a Baller
We hope this newsletter finds you in great spirits and health! Thanks to your generosity and ongoing support, we’ve been able to make a significant positive impact on the lives of young ones. Your unwavering support has helped us reach a larger number of kids in our community. We are thrilled to share our programs’ …